Optimizing Customer Experience Data to Drive Business Success

The quality of the Customer Experience (CX) has quickly become an important
variable impacting the overall success of an organization. According to the Gartner
Customer Experience in Marketing Survey, more than two-thirds of marketers say their
companies compete mostly on the basis of customer experience, and 81% say that in
two years’ time, they expect to be competing mostly or completely on the basis of CX.
And the systems that impact this customer experience go well beyond the marketing
or commerce systems. As this data shows, CX is a responsibility for all operating teams
in a successful organization.